Animated greeting e-cards burst with life and scenery
...the intense attention to detail is also why each card is so hypnotically graceful and compelling.
Most e-cards are pre-made images that can be found online, mass produced and anything but personal. But Hawaii-based artist Laura Margulies has taken them to a whole new level, instilling in them the intimacy of a hand-made product with the excitement of animation.
LeiMation® is a radical change from generic mass-market e-cards. Her graduation card is a lovely 10-second segment showing a young woman being buried under a rainbow of lei. It radiates an aloha that can only come from the handmade.
She (Laura) uses oil, watercolors and gouache for an organic, fluid look that says aloha down to the letter. Plus, the ease of email sure beats the Pony Express.